Walt Disney “World Cup”

WDWNT Author on May 4, 2010

If you’re like me, you’ll be glued to the television for a few weeks once the 2010 FIFA World Cup kicks off in June. Walt Disney World is offereing a pretty unique way to enjoy the games while you’re visiting:

Soccer fans in Central Florida can get swept up in the fever of 2010 FIFA World Cup through unique viewing opportunities at Walt Disney World Resort.

ESPN Wide World of Sports Grill at Disney has been designated as an official viewing location for the month-long global soccer tournament. Soccer fans can watch live World Cup matches televised on ABC, ESPN and ESPN2 from South Africa involving their favorite soccer national teams on the ESPN Wide World of Sports Grill’s many large high-definition screens.

In addition, the ESPN Wide World of Sports Grill will offer special viewing parties running for the Round of 16, quarterfinals, semifinals and third-place match (June 26-July 10), which will include guaranteed seating to view the matches and an all-you-care-to-eat buffet featuring Buffalo wings, hot dogs, seasonal fruit, build-your-own salads, a nacho bar, desserts and non-alcoholic drinks – all for $19.99/per person, per game (plus tax).

The beautiful game kicks off on the world stage June 11, with open seating for breakfast and lunch available at the ESPN Wide World of Sports Grill for the group stage of play running through June 25. A special viewing area will be available for the championship match July 11.

Reservations can be made starting May 27 by calling 407/WDW-DINE or by visiting espnwwos.com.

What’s Going On at Walt Disney World in 2010

WDWNT Author on December 22, 2009

Disney has released more information on exactly what the new year will bring to the Vacation Kingdom of the world, here are some highlights for 2010:

Disney has confirmed the Muppet pre-parade for 2010 that was first reported on WDWNT, stating that it will begin January 8:

Disney’s Honorary VoluntEARS Cavalcade (beginning Jan. 8) – Each afternoon just before the daily parade at Walt Disney World Magic Kingdom (and at Disneyland Park in California), Muppets characters and parade dancers will join special floats and vehicles celebrating volunteerism and presenting Honorary VoluntEARS serving as Grand Marshals of the parades.  Kermit, Miss Piggy and Sweetums will be part of the merriment, while the dancers will be donning outfits that celebrate the work of volunteers.

Work on the Fantasyland Expansion at the Magic Kingdom will begin in 2010. We have also heard that The Many Adventures of Winnie the Pooh attraction will go down for refurbishment in early 2010 to change it’s facade and a few other items, the Walt Disney World Railroad will close for 2-3 months in 2010 to make way for groundbreaking backstage, and Mickey’s Toontown Fair will most likely close permanently in the Fall. Information released today:

Fantasyland expansion – An early-2010 groundbreaking will mark the beginning of a three-year construction project that will result in a vastly expanded Magic Kingdom Fantasyland.

Wide World of Sports will finally get it’s name change:

ESPN Wide World of Sports Complex relaunch (February 2010) – A re-imagining project involving ESPN and the Disney sports complex, the leading multi-sport venue in the nation, aims to create immersive and entertaining sports experiences for athletes, coaches and fans by incorporating signature elements of ESPN in ways that will connect athletes and coaches with their favorite ESPN programs, personalities and elements.  Guests will discover a new welcome center, a digital center where video captured by 44 cameras across the 220-acre sports campus is edited for display on 40 video screens and two “jumbotrons” throughout the complex as part of a veritable “Wide World of SportsCenter,” and the new ESPN Wide World of Sports Grill. Meanwhile, behind the scenes, technical staff will continue work in the Innovation Lab to develop ground-breaking ESPN on-air products – using the action throughout the complex as a real-world testing environment.

Beyond the press releases from today, there are a number of interesting attraction refurbishments already announced for 2010. Splash Mountain at the Magic Kingdom is rumored to receive lap bars for each log during it’s 1/3-2/27/10 refurbishment, Epcot’s Test Track is closed 1/11-1/17/10 and Living with the Land is closed 1/18-2/5/10 (both for unknown reasons), and the latest surprise has been the announcement that both the Studio Backlot Tour and the Studio Catering Co. at Disney’s Hollywood Studios will be closed for refurbishment from 2/15-3/28/10. Stay tuned for more details on all of these refurbishments as they become available.

5/26/09 World News Round-Up

WDWNT Author on May 26, 2009

Since there are a few interesting pieces of news making the rounds today, I thought I would cover them all in one post. The first piece is from Jason Garcia of the Orlando Sentinel and talks about Innoventions at Epcot, making brief mention of a new exhibit coming soon on behalf of the Burnham Institute for Medical Research:

Speaking of cows, Innoventions, the corporate-sponsored showcase at Epcot, is quite a cash cow for Walt Disney World.

A story in Friday’s Sentinel revealed just how much companies like T. Rowe Price and Raytheon pay to be part of the exhibits that Disney bills as platforms for advanced technology: about $1million a year, generating about $10 million a year in revenue for Disney.

In at least one instance, though, Disney is giving away some of the space. It pledged to do so as one of the lesser-known components of the incentive package to lure La Jolla, Calif.-based Burnham to Orlando three years ago.

Disney may make good on that promise as early as this summer with a “three-dimensional” display devoted to Burnham, though a Disney spokeswoman said a date had not been set.

Public documents related to the incentive deal never put a dollar figure on the donation of space at Innoventions, but Disney clearly considers it to be a primo marketing stage.

In case you ever wondered how deftly Disney pitches its sponsorship opportunities, this should give you an idea: The company goes as far as to boast of a “halo effect” for companies associated with the Disney name.

The story cited a document written by a Disney salesman to pitch a potential client on space at Innoventions.

“Our research shows that guests perceive a company inside Innoventions as a world-leader in their specific field,” he wrote. “From a psychographic standpoint, guests entering Innoventions enter with an open mind that is ready to be entertained. This is simply a different mind-set from that of a consumer inside of a store, watching television at home or sitting in front of a sales agent.”

As part of the upcoming rebranding of Disney’s Wide World of Sports complex into the ESPN Wide World of Sports, a new sports research facility will be constructed on-site. Also from Jason Garcia of the Orlando Sentinel:

Walt Disney World and ESPN are building a new research facility at the Wide World of Sports complex.

Dubbed the “ESPN Innovation Lab,” the facility will allow the cable-sports giant to test new applications such as virtual graphics during events staged at Disney’s sports venues. Think concepts such as the “EA Virtual Playbook” that ESPN has used as part of its pro football and basketball coverage or the strike-zone graphics used during baseball games.

Because the Wide World of Sports venues are in year-round use, ESPN believes they will make an ideal spot to test and tweak new broadcasting concepts during actual in-game conditions. Disney World and ESPN are both owned by the Walt Disney Co.

The lab, which will be housed in a renovated building at Wide World of Sports, won’t be a typical tourist attraction. ESPN intends it to be a working research facility, though it’ll likely include big bay windows that allow people to look in and see the company’s emerging-technology staff at work.
ESPN has already moved five employees to Orlando from its Bristol, Conn., headquarters to work at the lab, and more could follow. The Innovation Lab is expected to formally open this fall.

The final news piece from the Orlando Sentinel’s Dewayne Bevil tells us when we can see American Idol winner Kris Allen at Walt Disney World:

This just in: American Idol winner Kris Allen, true to his TV commercial word, is coming to Disney World on Friday, May 29. Disney confirms that — but other details have not been announced. We’ll share when they do, but a safe bet certainly includes a stop by the American Idol Experience, which opened earlier this year to much Idol fanfare at Disney’s Hollywood Studios. Stay tuned.

Be sure to stay tuned to WDW News Today as we continue to get more information on all of these breaking news stories.

“What Will You Celebrate?”: Winning the Super Bowl

WDWNT Author on February 2, 2009

It’s never too early to celebrate. I guess that’s why the Super Bowl champions will be appearing at the Magic Kingdom today:

LAKE BUENA VISTA, Fla. – So how are Pittsburgh Steelers wide receiver Santonio Holmes and quarterback Ben Roethlisberger celebrating their heroic play in Super Bowl XLIII? In the frenzied moments just after their team claimed the National Football League championship Sunday night in Tampa in dramatic fashion, they stood in front of a TV camera and shouted five words that have become an almost iconic reaction to milestone achievements: “I’m going to Disney World!”

Their pronouncement, part of the production for one of TV’s most enduring and celebrated commercials, was captured after the Steelers’ 27-23 victory over the Arizona Cardinals – a game during which Holmes earned the MVP honor, catching nine Roethlisberger passes for 131 yards, including a game-winning 6-yard TD reception with 35 seconds left. Roethlisberger finished with 21 completions in 30 attempts for 256 yards. During Pittsburgh’s decisive 78-yard drive in the final 2:37, the pair connected four times for 73 yards as the Steelers earned an unprecedented sixth Super Bowl victory.

On Monday (Feb. 2), Holmes and Roethlisberger will go to the place where millions of vacationers celebrate their personal milestone moments. They will be joined in the Magic Kingdom by NFL Youth Football players from Jacksonville, Fla., who will participate with the Steeler stars in a Super Bowl celebration parade down Main Street, U.S.A.

This latest commercial is the milestone 40th of a series that began in 1987 following Super Bowl XXI. The first “ I’m going to Disney World” commercial, featuring New York Giants quarterback Phil Simms, was regarded as a groundbreaking concept – a produced national commercial involving a current event, airing on major networks within hours of its conclusion. Holmes and Roethlisberger join a lineup of people from sports and beyond who have celebrated milestone accomplishments in “I’m going to Disney World” commercials.

And this latest installment, airing just hours after the conclusion of the game, followed a similar script just ahead of Holmes’ and Roethlisberger’s visit.

“I’ve Gone to Disney World”

WDWNT Author on February 1, 2009

As many of us settle down to watch the Super Bowl this evening, it’s important to remember that a certain exemplary player from the World Champion Pittsburgh Steelers or Arizona Cardinals will be declaring “I’m going to Disney World” after their victory. Before that takes place, Disney would like to remind us of the many champions from different sports that have already made this famous statement over the last 22 years:

First Spot: Super Bowl XXI (Phil Simms, New York Giants)
Number of Spots Since Inception: 39

Chronology of “I’m going to Disney World” Spots:

2008 Super Bowl XLII (Eli Manning, New York Giants)
American Idol (David Cook)
2007 Super Bowl XLI (Tony Dungy and Dominic Rhodes, Indianapolis Colts)
2006 Super Bowl XL (Hines Ward, with Jerome Bettis, Pittsburgh Steelers)
2004 Super Bowl XXXVIII (Tom Brady, New England Patriots)
Major League Baseball World Series Champions (Curt Schilling, Pedro Martinez and David Ortiz, Boston Red Sox)
2003 Super Bowl XXXVII (Jon Gruden and Brad Johnson, Tampa Bay Buccaneers)
2002 Super Bowl XXXVI (Tom Brady, New England Patriots)
2001 Super Bowl XXXV (Trent Dilfer, Baltimore Ravens)
Major League Baseball home run record (Barry Bonds, San Francisco Giants)
2000 Super Bowl XXXIV (Kurt Warner, St. Louis Rams)
1999 Super Bowl XXXIII (Terrell Davis and John Elway, Denver Broncos)
Women’s World Cup (United States Championship Team)
1998 Super Bowl XXXII (John Elway, Denver Broncos)
Major League Baseball home run record (Mark McGwire, St. Louis Cardinals)
1997 Super Bowl XXXI (Desmond Howard, Green Bay Packers)
Holiday Gift-Giving (Santa Claus)
1996 Super Bowl XXX (Emmitt Smith, Dallas Cowboys)
1995 Super Bowl XXIX (Jerry Rice and Steve Young, San Francisco 49ers)
1994 Super Bowl XXVIII (Emmitt Smith, Dallas Cowboys)
Olympics (Nancy Kerrigan, U.S. Figure Skater)
1993 Super Bowl XXVII (Troy Aikman, Dallas Cowboys)
Stanley Cup (Patrick Roy, Montreal Canadiens)
1992 Super Bowl XXVI (Mark Rypien, Washington Redskins)
1991 Super Bowl XXV (Ottis Anderson, N.Y. Giants)
NBA (Michael Jordan, Chicago Bulls)
1990 Super Bowl XXIV (Joe Montana, San Francisco 49ers)
Graduation (Jim Thompson of Temple University, and
Matt Kaldenberg, Phyllis Kaldenberg and Laura McEwen of Simpson College)
1989 Super Bowl XXIII (Joe Montana, San Francisco 49ers)
NHL (Al MacInnis, Calgary Flames)
NBA (Joe Dumars, Detroit Pistons)
1988 Super Bowl XXII (Doug Williams, Washington Redskins)
Miss America (Gretchen Carlson)
World Series (Orel Hershiser, L.A. Dodgers)
NBA (Kareem Abdul-Jabbar, L.A. Lakers)
1987 Super Bowl XXI (Phil Simms, N.Y. Giants)
America’s Cup (Dennis Conner)
NBA (Magic Johnson, L.A. Lakers)
World Series (Frank Viola, Minnesota Twins)

The Super Bowl has been the catalyst for the most “I’m going to Disney World” spots (20)
There have been four “I’m going to Disney World” repeaters: Joe Montana (1989 and 1990), Emmitt Smith (1994 and 1996), John Elway (1998 and 1999) and Tom Brady (2002 and 2004).
“I’m going to Disney World” spots immediately following the Super Bowl have featured non-Super Bowl MVPs eight times: 1989, 1995 (shared), 1996, 1998, 1999 (shared), 2001, 2003 and 2007.

Hundreds of Open Lanes on the Way

WDWNT Author on June 10, 2008

According to Mark Pino of the Orlando Sentinel, It looks like Walt Disney World will finally recieve its own bowling alley:

Disney’s Wide World of Sports Complex is expanding its strike zone with what could be the biggest bowling stadium in the country. Planned for 100 lanes, stadium-style seating and a restaurant, the facility would be complete in about 18 months. When not used for tournaments, the stadium would be open to the public, Disney officials said Monday.

“It’s big. It will be big for the area,” said Ray Turgeon of Winter Springs, a bowler who had heard rumors about the facility and the tournaments it will host. “For a lot of new bowlers who have not bowled in a national tournament, it would be great.”

Disney officials said an unnamed company will build and operate the 160,000-square-foot stadium, which would be used for events or open to guests except during United States Bowling Congress tournaments. The organization will bring 13 events to Central Florida starting in 2011 and running through 2029. Each tournament is played over a four- to six-month period.

Disney officials said it was too soon to talk about the facility’s name or its cost or the third party under negotiation to build it. A spokeswoman said those details might be available in a couple of months.

The bowling mecca would be the latest addition to a growing constellation of facilities at the 220-acre Wide World of Sports that includes a basketball arena and baseball stadium — spring-training home of the Atlanta Braves. Other sports played there include football, soccer, softball, track and field, lacrosse, volleyball, martial arts, and endurance events.

The Disney facility would be complete in early 2010 and would host the 2011 United States Bowling Congress Open Championship — an event guaranteed to put thousands of visitors in Osceola hotel rooms, according to a deal approved Monday.

The tournaments are widely regarded as the world’s largest participatory sporting event, said Jack Mordini, the bowling congress’ vice president of tournaments and events. Mordini said members want to travel to vacation destinations like Central Florida for tournaments.

John Berglund, executive director of the Bowling Proprietors Association of America, said the deal would be great for bowling and Disney. “Bowling is a tremendous family sport, and Disney is a tremendous family venue,” he said. The deal is expected to generate $750 million for the area from 2011 through 2029, when the bowling congress will host seven open and six women’s championships, the county said.

Osceola County will pay the bowling congress, with the hopes of getting bowlers to fill rooms at struggling hotels. The county will use tourist-development taxes to pay $1 million to the USBC on the first day of active competition, with a total of about $13 million over the life of the agreement. The payments will be reduced if the number of hotel rooms booked is lower than set out in the agreement. Other cities in the running for the USBC tournaments were Wichita, Kan.; Tulsa, Okla.; Corpus Christi, Texas; and Reno, Nev.

ESPN: The Complex???

WDWNT Author on May 13, 2008

NEW YORK (May 13, 2008) — Aligning the world’s No. 1 family vacation destination with the worldwide leader in sports, Walt Disney World Resort and ESPN are joining forces to re-brand Disney’s Wide World of Sports Complex with the ESPN brand, creating an entertaining and immersive experience for the nearly 2 million athletes, coaches and spectators who come through the Disney sports complex each year.

Plans for the re-branding initiative — which was announced today during the ESPN upfront presentation to advertisers and sponsors — are still in the development stage, but initial concepts involve renaming the sports complex and incorporating the signature elements of ESPN throughout the 220-acre facility, which is a leading venue for amateur and professional sports in the country. The project aims to enhance the experience of both athletes and spectators by connecting them to their favorite ESPN programs, personalities and elements. It also will provide advertisers new sponsorship opportunities at the grass roots level.

“This is a natural and exciting pairing of two powerful brands to create a one-of-a-kind, immersive sports venue that will enable athletes, coaches and guests to experience sports in a whole new way,” said Jay Rasulo, chairman of Disney Parks and Resorts. “This project builds on our collaborative successes and positions us to explore more opportunities with ESPN to create new experiences for guests at Walt Disney World Resort.”

“Our involvement in the Disney sports complex will provide greater opportunities for us to connect directly with athletes, coaches and fans in a highly immersive way,” said George Bodenheimer, president of ESPN Inc. and ABC Sports, and co-chairman of Disney Media Networks. “Our involvement also provides us with a unique and exciting new media platform that will enable our advertisers and sponsors to reach new customers and bring their products and services to life.”

The re-branding of the Disney sports complex is the latest initiative in the growing sports business at Walt Disney World Resort. In December, the sports complex debuted additional outdoor playing fields for football, soccer, lacrosse and field hockey competitions. And this summer the sports complex will open Jostens Center, a new state-of-the-art field house that will allow Disney to accommodate twice as many indoor sports events each year. Additional expansion plans are being explored.

The Disney sports complex annually hosts more than 180 events in 50 different sports involving athletes from more than 70 countries. Among those events are the Atlanta Braves spring training season, a Tampa Bay Rays regular-season series, the Major League Baseball Draft, the NBA Pre-Draft Camp, the Tampa Bay Buccaneers training camp, Chelsea Football Club events, the Pop Warner Super Bowl, AAU National Championships, Varsity All-Star Cheerleading competitions, USSSA events and the Walt Disney World Marathon, one of the top marathons in the nation. ESPN televised 20 sporting events from the complex in the last year. Walt Disney World Resort and ESPN also annually work together to host the popular ESPN The Weekend event at Disney’s Hollywood Studios.