BREAKING NEWS: Disney Inks Huge Deal with Verizon Wireless

This just in from the Walt Disney World Resort:

November 12, 2008 – Marking a first in both the travel and mobile industries, Walt Disney Parks and Resorts and Verizon are teaming up for a multi-year relationship designed to enhance the guest experience – before, during and after guests arrive at Walt Disney World Resort and Disneyland Resort.  This alignment allows guests to have a personal tour guide right in their wireless phones along with reliable new services at the parks. Early next year guests will also use Verizon Wireless’ technology when experiencing Disney’s Kim Possible World Showcase Adventure, an ultra-interactive attraction coming to Epcot in Walt Disney World Resort.

“With more than 90 percent of families bringing a mobile phone into our Parks, our objective was to enhance the magical Disney experience through innovative wireless technology,” said Jay Rasulo, Chairman, Walt Disney Parks and Resorts.  “Imagine receiving up to the minute tips on special Park activities with just the touch of a button or receiving a call from Buzz Lightyear welcoming you to the Magic Kingdom.”

Beginning next year, guests will be able to access an array of features on their Verizon Wireless phones while at the Walt Disney World or Disneyland Resort to help them make the most of their Disney experiences.  Planned services include an exclusive mobile application that will give guests with Verizon Wireless service the ability to easily locate shows, restaurants and the Disney characters anywhere inside the Parks; get real-time attraction availability information; access mobile games; receive messages from characters and more. Verizon Wireless is also continuing to invest in its wireless network from coast to coast, and the relationship with Disney means the wireless users will benefit from further enhancements to the Verizon Wireless network in the Parks. 

John Harrobin, senior vice president of digital media and marketing for Verizon, said, “All of our efforts focus on one goal: making the Disney experience even better for our customers.  There are few life experiences that are more memorable than visiting a Disney Park, and now guests with Verizon Wireless service will unlock even more magic from their visit – by navigating the Parks easier and faster with instant access to key information such as ‘Where’s Mickey now?’ and other special features – even when they travel home and share their experiences with family and friends.”

In addition, guests visiting Epcot in Walt Disney World Resort in early 2009 will be among the first to experience Disney’s Kim Possible World Showcase Adventure.  An ultra-interactive attraction, Kim Possible World Showcase Adventure invites guests of all ages to team up with members of Team Possible to save the world from various comical villains and their mad inventions.  Armed with an official Verizon Wireless “Kimmunicator,” guests will use these handheld devices to help maneuver through the mission.  The interactive wireless theme park game was inspired by Disney Channel’s Emmy® Award-winning animated series, “Kim Possible.”  

While Verizon Wireless customers will have exclusive access to an array of enhanced features, Disney and Verizon are also working to ensure that some mobile information such as dining locations, show times and locations will be available to all Parks visitors, regardless of their wireless company.  

Additional details will be available next year as the companies expect to add a suite of services and functionalities to help guests at Disney Parks have the most magical experience.  For more information about Walt Disney Parks and Resorts, visit www.disney.com.  For more information about Verizon, visit www.verizon.com.

Disney Parks and Resorts – Taking Guests to New Frontiers

The agreement between Disney and Verizon is another step in a series of new initiatives that highlight the latest technologies from Disney Parks and Resorts with a continued focus on improving guest experience and providing immersive entertainment. Disney Parks and Resorts continue to exemplify how technologies can be used to build new connections and redefine how guests plan and enjoy their vacations.  From the time guests begin planning their vacation using Walt Disney World Resort in 3D on Google Earth or tuning into Disney Travel on Demand, the experience is designed to make their lives easier.  Guests can take their vacation experience to a new level with Kim Possible World Showcase Adventure, an interactive wireless theme park game for families, and by personalizing and sharing their Disney experiences when they return home, using DisneyLink, a desktop application.

Now I can’t say we haven’t discussed some of these ideas for a while, but we weren’t always expecting Disney to align with Verizon for this content. Be sure to stay tuned to WDW News Today as we gather more information on this breaking news.

A History Lesson

Here is a short time line explaining the history and many developments in audio-animatronics technology over the years:

Early 1950s
Walt Disney purchases a mechanical bird while vacationing in Europe. The souvenir becomes the inspiration for Audio-Animatronics technology.
1951
Work begins on “Project Little Man.”  Roger Broggie and Wathel Rogers, pioneers in Audio-Animatronicstechnology, create a miniature figure that is programmed with cams, cables and tubes to mimic tap-dancing routines performed by the late Buddy Ebsen.
1963
Walt Disney’s Enchanted Tiki Room opens at Disneyland.  It’s the first show to feature Audio-Animatronics technology.
1964
The world’s first fully animated human figure, Abraham Lincoln, debuts at the New York World’s Fair in Great Moments with Mr. Lincoln.  The figure causes a sensation, not just with the audience, but with Disney Imagineers, who were able to complete the figure in half the time they anticipated.
Audio-Animatronics figures are also in three other World’s Fair shows designed and produced by Disney: Carousel of Progress (featuring figures animated using a programming harness, a precursor of today’s motion capture systems), Magic Skyway and it’s a small world.
1964
Two Audio-Animatronics birds, Robin and Umbrella, appear in “Mary Poppins.”  Walt Disney reinvests profits from the film to create MAPO, an organization within Walt Disney Imagineering dedicated to creating and innovating Audio-Animatronics figures.
1965
Great Moments with Mr. Lincoln – featuring the Audio-Animatronics figure of Abraham Lincoln (actually, a duplicate since the original was still performing at the World’s Fair) – opens at Disneyland.
1970
Audio-Animatronics technology enters the computer age with the use of DACS (Digital Animation Control System), a computer-controlled playback system for Disney shows and attractions.  Imagineers also begin using the Anicon-Animation Console – for animating and programming figures.
1989
The first A-100 Audio-Animatronics figure, the Wicked Witch of the West, debuts as part of The Great Movie Ride at Disney’s Hollywood Studios (then known as Disney-MGM Studios) in Walt Disney World Resort.  A-100 figures incorporate compliance technology that gives the characters more fluid and realistic movements.
1992
Pirates of the Caribbean opens at Disneyland Paris.  Attraction features sword-fighting pirates figures.
1998
Hopper, the grasshopper from the Disney•Pixar film “A Bug’s Life,” is the most sophisticated Audio-Animatronics figure produced to date.  Featuring 74 functions, the character appears in “It’s Tough to be a Bug!”
2002
The first portable, all-electric Audio-Animatronics figure, Meeko, the raccoon from the Disney animated film “Pocahontas,” appears.  He’s in a basket carried by Pocahontas.
2003
The first totally autonomous Audio-Animatronics figure, Lucky the Dinosaur, makes his debut, at Disney’s California Adventure.
2006
The yeti, a major element of Expedition Everest at Disney’s Animal Kingdom, is the largest and most powerful Audio-Animatronics figure ever created by Walt Disney Imagineering. Standing more than 18 feet tall, the thrust of the yeti’s arm has the equivalent amount of force as a 747 jumbo jet.
2007
The Muppet Mobile Lab, featuring Muppets Dr. Bunsen Honeydew and his assistant Beaker, marks the first time that free-roaming Audio-Animatronics characters can interact and converse with each other, as well as with guests they encounter along their way.
2008
Mr. Potato Head in Toy Story Mania! at both Disney’s California Adventure and Disney’s Hollywood Studios marks the first time that anAudio-Animatronics figure features lips with such a wide range of lifelike movements, can remove and re-attach a body part (his ear) and has digitally animated eyes that can look directly at the particular guest with whom he is conversing. Also, since Mr. Potato Head has more lines of dialogue than any Audio-Animatronics figure ever created by Walt Disney Imagineering, it has required more programming hours than any other figure.

Press Release Mania

Walt Disney World has put out a number of press releases today promoting new attractions and seasonal entertainment. The first talks about the great success of Toy Story Midway Mania at Disney’s Hollywood Studios:

LAKE BUENA VISTA, Fla. — The points are piling up and the spring-action shooters are getting a workout during the first month of operation at Toy Story Mania! — the new 4-D attraction at Disney’s Hollywood Studios.

An arcade-style tally at the ride’s conclusion heralds the high scores of the day as guests try their best to beat the top totals. During the first month of daily operation, daily high scores regularly topped 200,000+ points, while all-time highs have reached the 300,000+ point range.

In Toy Story Mania!, guests don 3-D glasses and enter a wild and wooly 4-D world of Woody, Buzz and other favorite “Toy Story” characters. Inspired by the Disney-Pixar films “Toy Story” and “Toy Story 2,” Toy Story Mania! raises the bar for interactive ride-game attractions.

As vehicles move among midway-style game booths, guests aim for 3-D, animated targets using their own on-board spring-action shooters. Players pair up and sit side-by-side, scoring points in a friendly competition that delivers an ever-changing variety of targets and surprises.

As they play, guests can actually see the “virtual objects” they’ve launched — everything from pies, plastic eggs and pointed darts … to baseballs, rings and suction-cup darts — leave their spring-action shooters and hit (or miss) the targets. And thanks to the 4-D special effects technology, they may sense objects popping out of the 3-D scenes and whirring past them.

Disneyland Resort in California also welcomed Toy Story Mania! when the attraction debuted June 17 at Disney’s California Adventure theme park.

Disney also made it official that Fantasy in the Sky will not be shown at the Magic Kingdom to celebrate the 4th of July holiday this year. Expect a new firework show to debut on New Year’s Eve this year as Fantasy in the Sky is believed to have made its final performance on December 31, 2007. The release also makes mention of the other spectaculars around the World this year:

LAKE BUENA VISTA, Fla. — A popular July 4th tradition at Walt Disney World Resort will continue this year as star-spangled salutes to America’s independence are presented all across the Florida Vacation Kingdom.

Here’s some of the fireworks fun scheduled for July 4 this year:

  • A Fourth of July “Concert in the Sky” will light up the night at Magic Kingdom in honor of Independence Day. Featuring a magnificent display of aerial fireworks, dazzling pyrotechnic effects and dynamic music, the show, entitled “Disney’s Celebrate America!-A Fourth of July Concert in the Sky,” is a grand tribute to the United States, its people and traditions. The special show is scheduled for 9 p.m. Magic Kingdom also will feature two performances of the “SpectroMagic” nighttime parade, first at 10:30 p.m. and then again at 12:30 a.m. that same night.
  • A holiday-inspired finale will be added to Epcot’s nightly fireworks extravaganza, “Illuminations: Reflections of Earth.” The park’s American Adventure pavilion also will feature enhanced entertainment throughout the day, with visits from historic characters who will share their stories. American Adventure also will feature additional performances of its signature musical group, Voices of Liberty, performing patriotic classics.
  • Disney’s Hollywood Studios will present a special July 4th fireworks show at 9 p.m., with skyrockets and patriotic music filling the air at the showbiz-themed park. The park’s popular “Fantasmic!” show, featuring fireworks, animation, dancing waters and Disney characters, will be presented on July 4 at 10:30 p.m.
  • Downtown Disney will present July 4th fireworks at 10:30 p.m. for the revelers, shoppers and diners enjoying the nighttime entertainment district.
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    Meanwhile, more details on The Wave at Disney’s Contemporary Resort are emerging:

    LAKE BUENA VISTA, Fla. — A new Disney dining experience, The Wave, has opened at Disney’s Contemporary Resort, serving breakfast, lunch and dinner daily in a 220-seat restaurant that takes casual dining into the health-conscious 21st century.

    The classic American breakfast menu includes plenty of egg creations, but guests also can make their own Wave muesli or sip a Beta Berry Smoothie with raspberry puree and non-fat yogurt blended with Odwalla Berries GoMega (a great source of Omega-3). The Pure Sunshine breakfast cocktail features organic vodka and orange juice topped with Vitamin Energy Drink. Coffee is organic Colombian (fair trade and “Smithsonian-certified bird-friendly”) and teas are whole leaf Pyramid bags in flavors from chamomile blossoms to monsoon chai.

    At lunch, light eaters might enjoy lettuce wraps with sautéed lamb and bay scallops, or a lump crab cake with crispy papaya slaw. Entrées range from oversized salads and a vegetarian sandwich with grilled tofu, roasted veggies and herb goat cheese on multi-grain bread to an Angus chuck burger with cheese and Applewood smoked bacon, or a classic grilled Reuben.

    The dinner menu offers a delicious spin on comfort classics such as pan-seared Alaskan black cod with corn and edamame (soybean) stew with cilantro chutney; braised lamb shank with bulgur lentil stew and red wine sauce, and a nouvelle chicken pot pie with thyme pastry. Sides at both lunch and dinner include braised greens and roasted sweet potatoes and carrots.

    The innovative wine list has a quirky claim to fame — all screw caps, no corks. Cutting-edge wines from around the globe are showcased on the list.

    The schedule for the Sounds Like Summer concert series at Epcot is now available:

    Timeless tunes performed by tribute bands have guests groovin’ at Epcot America Gardens Theatre during the return of the Sounds Like Summer concert series.

    The series, which began June 9 and runs through Aug. 10, features a lineup of ‘tribute’ bands covering famous tunes that have been performed by some of the greatest artists from around the globe. Concerts are included in Epcot admission.

    The lineup of acts for July and August (talent subject to change) includes:

  • June 30-July 10: Bjorn Again (A Tribute to ABBA)
  • July 11-20: Slippery When Wet (A Tribute to Bon Jovi)
  • July 21-27: 52nd Street (A Tribute to Billy Joel)
  • July 28-Aug. 3: Captain Fantastic (A Tribute to Elton John)
  • Aug. 4-10: The Sounds of The Supremes (A Tribute to The Supremes)
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    Some television star will be making an appearance at the Norway pavilion at Epcot:

    The Norway pavilion at Epcot will host Sig Hansen — one of the featured stars on the popular reality series on The Discovery Channel, “The Deadliest Catch” — for an in-park appearance July 10-13, 2008. Hansen will appear inside The Puffin’s Roost, the pavilion’s merchandise location, each day. He will be joined by his brothers, Edgar and Norman Hansen, who also appear on the show.

    A fourth-generation Norwegian fisherman, Sig Hansen is the captain of the Northwestern, one of the crab-catching vessels on “The Deadliest Catch.” He, Edgar and Norman own and operate the Northwestern. Based in Seattle, Wash., the Hansens have fished together for nearly 20 years.

    The Hansens’ crab-catching skills on the television show also have inspired “Deadliest Catch: Alaskan Storm,” a video game for the Xbox 360 system.

    In addition to signing autographs and posing for photos, the Hansens will have Northwestern merchandise for sale during their Epcot appearance.

    My favorite resort will be celebrating its landmark 20th anniversary soon, with some changes we have spoken about on the way:

    On July 1, 1988, Disney’s Grand Floridian Resort & Spa opened its doors and invited Walt Disney World guests to rediscover a bygone era of elegance and luxury among the gabled roofs and Victorian balustrades of a turn-of-the-century seaside resort.

    In the two decades that followed, approximately 15 million guests have enjoyed the splendor of its 867 deluxe accommodations and the gracious hospitality of its cast members. Countless others have been enchanted by the creative cuisine of its incomparable restaurants, including Narcoossee’s, Cítricos and Victoria & Albert’s, a consecutive recipient of the annual AAA Five-Diamond Award since 2000.

    Disney’s flagship resort is celebrating its 20th anniversary with plenty of “grand” new magic for Grand Floridian guests, including extensive renovations completed in late 2007 that upgraded its guest rooms with sophisticated new furnishings, carpet, drapes, bedspreads, flat-screen televisions and more.

    Also new is the latest yacht to bear the Grand 1 name, a 52-foot Sea Ray pleasure craft available for chartered cruises across the tranquil waters of Seven Seas Lagoon and Bay Lake, and a floating view of nighttime fireworks spectaculars above Magic Kingdom.

    Coming soon is an opulent marble floor to be showcased throughout the hotel’s main lobby and mezzanine. Designed by the creative minds of Walt Disney Imagineering, the lavish enhancement will add another magical touch to a destination resort created as a fantasy image of Florida’s past.

    The new Journey Into Narnia: Prince Caspian exhibit will finally debut later this month at Disney’s Hollywood Studios:

    Some of the characters from the timeless fantasy “The Chronicles of Narnia” come to life in a new experience at Disney’s Hollywood Studios theme park.

    “Journey Into Narnia: Prince Caspian,” an all-new soundstage experience (opening in late June), offers an in-depth and unique look into the making of “The Chronicles of Narnia: Prince Caspian,” the hit motion picture released in May 2008 by Walt Disney Pictures and Walden Media Films.

    The journey begins at the attraction queue where guests can test their knowledge of the “Narnia” stories. Next, guests will have an option of participating in a meet and greet with Prince Caspian himself. Or, fans have the option to head directly into the new movie attraction “Journey Into Narnia: Prince Caspian.”

    The soundstage experience features a behind-the-scenes look at the making of the film with narration from director Andrew Adamson. Guests also can view authentic props from the movie set and costumes worn by the actors and actresses in the film.

    Here are some more details on the mobile service based on Disney’s water parks we first reported here some-time ago:

    Thanks to a new Disney WAP (Wireless Application Protocol) site, adults and their kids this summer can immerse themselves in the magic of Disney’s Typhoon Lagoon and Disney’s Blizzard Beach water parks before, during and after they actually visit — and all it takes is their cell phones.

    Thanks to a new Web site customized for the mobile phone, users can download any of four exclusive wallpapers from Toyko-based, avant-garde artist Jesse LeDoux. Also featured: insider tips, an interactive personality quiz and more. Another highlight stars actor-singer Corbin Bleu, famous for his role in the Disney Channel’s hit “High School Musical” films.

    How to get the fun rolling? Guests have several options:

  • In their Disney Resort hotel room, guests can view a video and text H20 to SPLASH (775274). Then their cell phone rings with a message from Corbin Bleu, plus a link to the WAP.
  • Before arriving, guests can text H2O to SPLASH on their cell and get a call from Corbin.
  • Guests familiar with texting on their cell phones can send a picture of their favorite attraction at the water parks to disney@splash.com to receive a special mobile wallpaper.
  • Guests can access a number of interactive features including tips to “surf” Disney’s Typhoon Lagoon or “ski” at Disney’s Blizzard Beach. Other great tips for park-goers can be downloaded onto guests’ cell phones.
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    And finally, a press release on the build your own ear hats, now available at the Magic Kingdom:

    Every Kingdom has its crown jewels, and Magic Kingdom at Walt Disney World Resort is no different. But don’t expect rubies or spires of gold: The jewels here — those famous Mouse Ear hats — come with a little extra “character.”

    Guests are finding a new, customized way to enjoy the already blossoming array of Ear hats offered at Florida’s Vacation Kingdom. Exclusively at The Chapeau on Main Street U.S.A. in Magic Kingdom, guests can visit the Build Your Own Ears Hat boutique and fashion a set of ears that represents their individual personality.

    “For the first time, guests can take our traditional, iconic Mickey Mouse Ears — made famous in the 1950s with the Mickey Mouse Club — and customize them,” said Dara Trujillo, merchandise manager at Walt Disney World Resort. “Not only is this a unique product offering, but every set will be different, just like our guests.”

    Here’s how it works:

    • Guests start by choosing one of 19 bases in colors and materials such as purple satin, pink fur, blue velvet or green glow-in-the-dark.
    • Next, guests choose two snap-on ears from an assortment such as metallic, rhinestone and holographic — either two ears of the same variety or two different options for a really distinctive look.
    • If they wish, guests can adorn their hat using peel-and-stick patches representing favorite Disney characters, Disney princesses and Disney Channel shows. Custom embroidery and stick-on letters are also available.

    With thousands of combinations possible, it’s easy for guests to create an Ear hat that is uniquely “them.” And once the creation is complete, there’s no fewer than seven mirrors stationed around the shop in which to admire the one-of-a-kind work of art.

    “Guests take pride in showing off their creative talents,” said Trujillo. “It’s their way of saying, ‘These were made just for me.’ ”

    Prices vary based on how elaborate a creation a guest concocts. A basic hat — a base, two ears and a chin strap — starts around $7.50, with patches ($2.95 each), letters ($5.95 for a pack) and embroidery ($3.00) optional. Hats are one-size-fits-all, but can be adjusted to fit smaller guests using the chin strap.

    Certainly a rather large amount of news for what should be a slow summer at Walt Disney World. Hopefully this large amount of news can sustain our appetites until the next new major attraction is announced.

    “Take A Look at This Here Map”

    While I was at the Magic Kingdom last week, I noticed some cast members testing a new interactive park map using a Nintendo DS gaming console. I must admit I didn’t know much about the project, but our good friends over at Jim Hill Media have an excellent article about the project and how you can be amongst the first guests to try it out. For the full story, visit Jim Hill Media at this LINK.